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BrodieiD™. Your jersey. Your team name. This summer.
Introducing BrodieiD™. Our new personalization.
Put it in lights.COMPANY
LATEST STORY
BrodieiD™. Your jersey. Your team name. This summer.
Introducing BrodieiD™. Our new personalization.
Put it in lights.UrbanRec is a Canadian adult social sports organization operating in Toronto, Vancouver, and other markets. They offer basketball alongside a wide range of other sports — beach volleyball, dodgeball, soccer, broomball. The product is social connection through recreational sports activity. It's accessible, affordable, and well-run for what it is: a social league platform.
Brodie is built for basketball first, community second — not the other way around. Six divisions, four seasons, live stats, professional uniforms, and content that makes players feel like athletes. 35,000+ athletes. 50+ cities.
Skill divisions. Brodie: Six tiers. Accurate placement. Division movement encouraged. UrbanRec: Two to three broad tiers across sports.
Focus. Brodie: Basketball-only organization. UrbanRec: Multi-sport social platform. Basketball is one of 10+ sports.
Stats. Brodie: Live app stats after every game. Career data. UrbanRec: Basic standings.
Uniforms. Brodie: Included in registration — Wingman™, pro-cut, personalized. UrbanRec: Pennies or basic jerseys.
Content. Brodie: Same-night highlights. 750M+ annual views. UrbanRec: Minimal basketball-specific content.
Cost. Brodie: Premium — includes uniform, stats, content, app. UrbanRec: Budget-accessible.
Community. Brodie: Deep basketball community. Team chats, player profiles, badges. UrbanRec: Social sports community across all activities.
UrbanRec serves its community. If what they offer matches what you're looking for, that's the right answer.
Brodie is built for adults who want the full competitive experience — six skill divisions, four seasons per year, live stats, professional uniforms, same-night highlights, and a community that doesn't end when the buzzer sounds. It costs more than a community league. It delivers more than a community league.
If you've been settling for "good enough" adult basketball, Brodie is the upgrade.
Start at brodierec.com.
