Welcome to Coldest Winter
We sampled and remixed the graphic language of greatness. This is our frequency. When artists wore jerseys, athletes became artists and the culture connected. Graphic language, bold lines, a voice that would go on to define a generation. Inspired by the era when aesthetics and athletics became inextricable. Made for athletes who aren't paying homage. They're continuing it. This isn't pick-up. It's purpose.
Wingman Collection
A comprehensive custom collection that captures the era when aesthetics and athletics became inextricable.
The Big Six
Six flagship jerseys for Coldest Winter 2027.
CLT x CAR
Carolina's two teams meet in teal and purple. The hem band repeats the hurricane warning-flag square, locking the pair together. A frosted ice texture crackles across the whole body, as if the jersey spent the night outside. The arched "BRODIE" chest hit is fully encased in ice, with icicles hanging off the baseline. The trim runs teal, white and purple, straight out of '90s Charlotte basketball. On the back, the Coldest Winter crest sits at the collar and the BRL tail tag hangs frozen at the hem.
DAL x DAL
The star's blown up to fill the whole body. A rounded serif "BRODIE" matches Dallas basketball's classic lettering, sealed in a block of ice. Frost spreads across every panel, and even the BRL tail tag at the hem is iced over, with the Coldest Winter crest watching from the back collar.
DEN x COL
Denver's crossover is built on mountains. Jagged peak striping cuts across the hem and echoes up at the shoulders, while the "BRODIE" chest hit sits frozen solid in between. Navy, gold and red trim nods to the '90s. The body wears a layer of frost, the Coldest Winter crest takes the back collar, and the BRL tail tag caps the hem under its own sheet of ice.
MEM x VAN
This one travels: Memphis basketball by way of its Vancouver roots, paired with Vancouver hockey. The fanged, arched wordmark comes back iced over, icicles dripping like teeth. The trim references a Haida-inspired art pattern, and a cracked-frost texture runs throughout. At the back, the Coldest Winter crest rides the collar and a frozen BRL tail tag closes it out.
NOP x QUE
New Orleans and Quebec City share the fleur-de-lis, and a row of them sits above a solid hem block. Quebec's old hockey sweaters wore them in blue and white; New Orleans swaps in navy, gold and red. The arched "BRODIE" chest hit is locked in ice, and frost creeps across the body. The Coldest Winter crest sits at the collar, while the BRL tail tag hangs frozen at the hem.
PHX x PHX
Phoenix pulls from both sides of its sports history. Basketball brings the purple, orange and yellow palette and the arched serif lettering; hockey brings the Kachina-era sweaters. It's a desert city under a hard freeze: the "BRODIE" chest hit is encased in ice and frost settles over the body. The Coldest Winter crest and an iced-over BRL tail tag finish the back.
Throwbacks from the vault
BOS x BOS
Boston hockey builds its identity from the waist down, so we did too. A heavy gold hem block, split by the black-white-black stripe band, carries both the white and black colourways. Striped trim in gold and contrast frames the collar and armholes. A bold, arched "BRODIE" sits over a slab-serifed number, and around back, the Coldest Winter crest and BRL tail tag bookend the build.
CHI x CHI
Chicago's hockey sweater gets called the best in sports, so we didn't reinvent it. Red, white and black trim carries the hem's striping up to the collar and arms. Up front, a serifed, arched "BRODIE" and outlined number match the old-school lettering. The back keeps it simple: Coldest Winter crest up top, BRL tail tag down low.
HOU x CAL
Houston and Calgary share a red-and-gold palette, so the crossover starts on common ground. The trim runs red and gold on the white and gold and black on the red, framing the collar and arms. A straight block "BRODIE" keeps the front clean. Flip it over for the Coldest Winter crest at the collar and the BRL tail tag at the hem.
LA x LA
LA's royalty meet here: the city's swooping basketball script, pulled into its hockey side's silver-and-black palette. "BRODIE" sweeps across the chest with that signature underline swash, while the hem carries Gretzky-era striping. The trim echoes the stripes at the collar and arms, and silver drop-shadow numbers add Showtime depth. The Coldest Winter crest rides the back collar, with the BRL tail tag anchoring the hem.
NY x NY
New York's orange and blue are shared ground, so this one splits the difference between the Garden and Long Island. The front gets the Garden's arched, outlined serif lettering in orange. Below it, Long Island's mid-'90s fisherman-era wave rolls across the hem. The trim stacks orange with white or navy at the collar and arms. The season's credentials sit on the back: the Coldest Winter crest at the neck, the BRL tail tag at the tail.
TO x TO
Lifted straight from Toronto's hockey sweater, sits across the top, and a single wide stripe answers it at the hem. The shoulders do most of the talking here. We kept that formula for a white-and-navy pair that reads as one set. The real flourish is up front, where "BRODIES" climbs over the number in a stepped, spaced-out arch. The updated trim tightens things up with a thin outline around the collar and arm binding. Flip it over and the Coldest Winter crest sits in the yoke, with the BRL tail tag tucked at the hem.
Graphic Language
Frost-bitten typography, hockey-jersey aesthetics, rink-side traditions: these design elements say what you're doing matters enough to document, celebrate, and remember.
Season Crest
Our crest is the recognition that you're competing in a season that honours commitment, celebrates resilience, and builds toward a championship that actually means something. The blades are the edge you live on: every stride a mark left behind, every cut a line toward what stands between you and history.
Tail tag
The BRL tail tag takes its cue from the old-school hockey logo. It's rebuilt one block at a time, with each letter locked in its own cube of ice and icicles hanging below. The shield caps it off, its orange stripe glowing through the frost like it was pulled straight off a frozen pond.
Season Schedule
Registration Opens
Sept 25th
Full Roster Deadline
Nov 20th
Season Tip-Off
Dec 4th
Media Day
Dec 11th
Playoffs Begin
Feb 19th
Semi-Finals
Feb 19th
Championships
Feb 26th
Regional All-Star Event
March 5th
Brrrrr!!!
CLT x CAL
DAL x DAL
DEN x COL
MEM x VAN
NOP x QUE
PHX x PHX
ATL Blue
ATL White
BKN red
BKN White
BUF Blue
BUF White
CLE Red
CLE White
DET Red
DET White
IND Blue
IND White
MIA Red
MIA White
MIL Green
MIL White
MIN Green
MIN White
NYL Blue
NYL White
OKC Blue
OKC White
ORL Black
ORL White
PHI Orange
PHI White
SAC Teal
SAC White
SAN Orange
SAN White
UTA Blue
UTA White
VEG Black
VEG White
WAS Black
WAS White
BOS x BOS
CHI x CHI
HOU x CAL
LA x LA
NYC x NYC
TOR x TOR
Spring 2026 — opened March 26th
Bracket
Season
The road starts here.
Welcome to Bracket Season
The road starts here. From the classroom to the championship. We pulled from collegiate canon and varsity dreams—the design language of March Madness when every possession becomes legacy and every game feels like history.
Wingman Collection
Graphic Language
Varsity typography, letterman aesthetics, banner traditions—these design elements say: what you're doing matters enough to document, celebrate, and remember.
Season Crest
Our crest is the recognition that you're competing in a structure that honours achievement, celebrates progression, and builds toward a championship that actually means something. The bracket shows you the road: where you've been, where you're going, what stands between you and history.
Block Lettering
Block letters became the dominant collegiate style because they were functional (legible at distance), democratic (every letter got equal visual weight), and timeless (no trendy serifs or decorative flourishes to date the design). When you see block letters, you think: varsity, team, institution, legacy.
Varsity Typography
Varsity Typography emerged in the late 1800s when American universities began fielding athletic teams. The letterforms were bold, blocky, geometric—designed to be readable on wool jerseys from gymnasium bleachers and to translate well when sewn as chenille patches on letterman jackets.
Ceremony and Chaos Coexist
March Madness is equal parts institutionally serious and deliriously celebratory – fans storm courts, bands play fight songs, confetti canons fire. The championship trophy presentation happens on a ladder in the middle of a confetti storm. It's reverent and raucous at once.
Season Schedule
Registration Opens
December 12th
Full Roster Deadline
February 27th
Season Tip-Off
March 6th
Media Day
March 13th
Playoffs Begin
May 1st
Semi-Finals
May 8th
Championships
May 15th
Regional All-Star Event
May 22nd
The Road Starts Here
ZAGA
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
NOVA
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
TROJANS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
UNLV
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
TARHEELS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
LSU
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
SEMINOLES
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
ZAGA
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
NOVA
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
TROJANS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
UNLV
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
TARHEELS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
LSU
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
SEMINOLES
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
UCONN
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
WOLVERINES
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
MSTATE
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
MOUNTAIN
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
KENTUCKY
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
LONGHORNS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
JAYHAWKS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
GATORS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
HOYAS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
DUCKS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
BUCKEYES
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
PURDUE
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
OLEMISS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
HOOSIERS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
BAYLOR
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
BYU
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
ARIZONA
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
CUSE
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
BLUEDEVILS
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
HOKIES
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
BRL
Designed for OUR athletes. From D5 → D1. Size SM → 5XL. Every Player. Every Level. Every Game.
