Seasons
Seasons
Fall ’26
Winter ’27
Spring ’26
Summer ’26
Welcome to Coldest Winter
We sampled and remixed the graphic language of greatness. This is our frequency. When artists wore jerseys, athletes became artists and the culture connected. Graphic language, bold lines, a voice that would go on to define a generation. Inspired by the era when aesthetics and athletics became inextricable. Made for athletes who aren't paying homage. They're continuing it. This isn't pick-up. It's purpose.
Boston hockey builds its identity from the waist down, so we did too. A heavy gold hem block, split by the black-white-black stripe band, carries both the white and black colourways. Striped trim in gold and contrast frames the collar and armholes. A bold, arched "BRODIE" sits over a slab-serifed number, and around back, the Coldest Winter crest and BRL tail tag bookend the build.
Chicago's hockey sweater gets called the best in sports, so we didn't reinvent it. Red, white and black trim carries the hem's striping up to the collar and arms. Up front, a serifed, arched "BRODIE" and outlined number match the old-school lettering. The back keeps it simple: Coldest Winter crest up top, BRL tail tag down low.
Houston and Calgary share a red-and-gold palette, so the crossover starts on common ground. The trim runs red and gold on the white and gold and black on the red, framing the collar and arms. A straight block "BRODIE" keeps the front clean. Flip it over for the Coldest Winter crest at the collar and the BRL tail tag at the hem.
LA's royalty meet here: the city's swooping basketball script, pulled into its hockey side's silver-and-black palette. "BRODIE" sweeps across the chest with that signature underline swash, while the hem carries Gretzky-era striping. The trim echoes the stripes at the collar and arms, and silver drop-shadow numbers add Showtime depth. The Coldest Winter crest rides the back collar, with the BRL tail tag anchoring the hem.
New York's orange and blue are shared ground, so this one splits the difference between the Garden and Long Island. The front gets the Garden's arched, outlined serif lettering in orange. Below it, Long Island's mid-'90s fisherman-era wave rolls across the hem. The trim stacks orange with white or navy at the collar and arms. The season's credentials sit on the back: the Coldest Winter crest at the neck, the BRL tail tag at the tail.
Lifted straight from Toronto's hockey sweater, sits across the top, and a single wide stripe answers it at the hem. The shoulders do most of the talking here. We kept that formula for a white-and-navy pair that reads as one set. The real flourish is up front, where "BRODIES" climbs over the number in a stepped, spaced-out arch. The updated trim tightens things up with a thin outline around the collar and arm binding. Flip it over and the Coldest Winter crest sits in the yoke, with the BRL tail tag tucked at the hem.
Six flagship jerseys for Coldest Winter 2027.
Carolina's two teams meet in teal and purple. The hem band repeats the hurricane warning-flag square, locking the pair together. A frosted ice texture crackles across the whole body, as if the jersey spent the night outside. The arched "BRODIE" chest hit is fully encased in ice, with icicles hanging off the baseline. The trim runs teal, white and purple, straight out of '90s Charlotte basketball. On the back, the Coldest Winter crest sits at the collar and the BRL tail tag hangs frozen at the hem.
The star's blown up to fill the whole body. A rounded serif "BRODIE" matches Dallas basketball's classic lettering, sealed in a block of ice. Frost spreads across every panel, and even the BRL tail tag at the hem is iced over, with the Coldest Winter crest watching from the back collar.
Denver's crossover is built on mountains. Jagged peak striping cuts across the hem and echoes up at the shoulders, while the "BRODIE" chest hit sits frozen solid in between. Navy, gold and red trim nods to the '90s. The body wears a layer of frost, the Coldest Winter crest takes the back collar, and the BRL tail tag caps the hem under its own sheet of ice.
This one travels: Memphis basketball by way of its Vancouver roots, paired with Vancouver hockey. The fanged, arched wordmark comes back iced over, icicles dripping like teeth. The trim references a Haida-inspired art pattern, and a cracked-frost texture runs throughout. At the back, the Coldest Winter crest rides the collar and a frozen BRL tail tag closes it out.
New Orleans and Quebec City share the fleur-de-lis, and a row of them sits above a solid hem block. Quebec's old hockey sweaters wore them in blue and white; New Orleans swaps in navy, gold and red. The arched "BRODIE" chest hit is locked in ice, and frost creeps across the body. The Coldest Winter crest sits at the collar, while the BRL tail tag hangs frozen at the hem.
Phoenix pulls from both sides of its sports history. Basketball brings the purple, orange and yellow palette and the arched serif lettering; hockey brings the Kachina-era sweaters. It's a desert city under a hard freeze: the "BRODIE" chest hit is encased in ice and frost settles over the body. The Coldest Winter crest and an iced-over BRL tail tag finish the back.
Frost-bitten typography, hockey-jersey aesthetics, rink-side traditions: these design elements say what you're doing matters enough to document, celebrate, and remember.
Our crest is the recognition that you're competing in a season that honours commitment, celebrates resilience, and builds toward a championship that actually means something. The blades are the edge you live on: every stride a mark left behind, every cut a line toward what stands between you and history.
The BRL tail tag takes its cue from the old-school hockey logo. It's rebuilt one block at a time, with each letter locked in its own cube of ice and icicles hanging below. The shield caps it off, its orange stripe glowing through the frost like it was pulled straight off a frozen pond.
Brrrrr!!!
