Lerer Hippeau Welcomes Brodie Rec. League To Its Portfolio
Lerer Hippeau on why it backed BRODIE®: one in four adults plays rec sport, no brand builds for them, and BRODIE® hooked them offline as well as online.

Complex on the big-league treatment.
Bernadette Giacomazzo on what adult basketball gets when it gets Brodie: filmed games, career stats, uniforms and championships. Connor, on why people keep showing up:
“People are looking for real-life experiences. You show up on this day—it’s the same every single week, and you can look forward to something. It’s an anchor for people.”
Manhattan. Atlanta. Long Island. New Jersey. Seattle. Twelve weeks. Six divisions. Every game filmed, every stat kept.
Because, why not us? Read the full story on Complex
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