Fitt Insider on the professional basketball experience for everyday athletes X2.

The full announcement and the press release, in the fitness industry's own newsletter.

One in four adults plays recreational sport, and almost nobody builds for them. Connor, on the goal:

“We’re building a company that can deliver that same premium experience in any city – from the app and the brand to the content and operational infrastructure.”

25 locations. 35 cities. 600+ events a week. Over 100,000 athletes and fans. A billion social views and no paid marketing behind any of it.

Filmed games. Career stats. Uniforms. Championships. Five new US markets this winter. The fitness industry is taking notes.

Read the full announcement HERE and the press release HERE, both on on Fitt Insider  + check the Instagram post

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