Lerer Hippeau, welcomed us to the portfolio.

The largest recreational basketball league in North America, in their words, and a non-consensus bet. Lerer Hippeau, on why:

“In our current moment, people are increasingly exhausted by digital experiences and AI, and are looking for concrete opportunities in the real world to deepen human connection and pursue wellness, so, it’s not surprising that Brodie has grown this quickly.”

One in four adults plays recreational sport. Almost no brand builds for them. Twelve-week seasons, six divisions, every game recorded. It means something to be a Brodie athlete.

Read the full post on Lerer Hippeau

Coldest Winter registration is open. Register for Coldest Winter

Thank you Lerer Hippeau.

‍