Lerer Hippeau Welcomes Brodie Rec. League To Its Portfolio

Lerer Hippeau, welcomed us to the portfolio.

The largest recreational basketball league in North America, in their words, and a non-consensus bet. Lerer Hippeau, on why:

“In our current moment, people are increasingly exhausted by digital experiences and AI, and are looking for concrete opportunities in the real world to deepen human connection and pursue wellness, so, it’s not surprising that Brodie has grown this quickly.”

One in four adults plays recreational sport. Almost no brand builds for them. Twelve-week seasons, six divisions, every game recorded. It means something to be a Brodie athlete.

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Thank you Lerer Hippeau.

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