The Software Behind The League Takes Centre Stage In BetaKit
Editor
Photographer
Videographer
Overview
- BRODIE® has raised CA$5 million / US$3.6 million in seed funding led by Golden Ventures and Lerer Hippeau.
- The round funds a rebuilt player app, the league's content infrastructure, and a repeatable market-expansion model.
- Brodie operates 600+ games per week across 35 locations, producing roughly 30,000 pieces of content weekly.
- Brodie Check-In launched league-wide in September, putting every athlete's attendance on record.
- BetaKit covers the raise from Toronto.
The Software Behind The League Takes Centre Stage In BetaKit
Scheduling, rosters, check-in, payments, and 30,000 pieces of content a week. The gym is the visible half. BetaKit covers the other one.
Key Points.
- BRODIE® has raised CA$5 million / US$3.6 million in seed funding led by Golden Ventures and Lerer Hippeau.
- The round funds a rebuilt player app, the league's content infrastructure, and a repeatable market-expansion model.
- Brodie operates 600+ games per week across 35 locations, producing roughly 30,000 pieces of content weekly.
- Brodie Check-In launched league-wide in September, putting every athlete's attendance on record.
- BetaKit covers the raise from Toronto.
BetaKit went inside the software that runs the league.
The Brodie App got a major rebuild after our raise; the scheduling and roster layer, and BRODIE® Check-In. Here’s what Connor has to say about it:
“After every game, you see this many threes, this many steals, here's how it compares against your average... We're just proving that just because you get older doesn't mean that your sports career has to die.”
600+ events a week across 25 locations in 35 cities. 30,000 pieces of content a week. The gym is the half you can see. This is the other half.
The full story is worth the read
Everything BetaKit describes is live in the Brodie App.
Get the BRODIE® App on Apple App Store & Google Play Store
Coldest Winter registration is open. Register for Coldest Winter
About BRODIE®
BRODIE® Rec. League is an adult basketball league built like the pros: custom jerseys, pro refs, stats and highlights for every game, and a Finals Night every season. Founded in Toronto, BRODIE® runs leagues in 20+ cities across Canada and the United States, with 50,000+ athletes.
Press Contacts
BRODIE® Communications
info@brodierec.comFor Media
Press Kit.
Logos, photos, fast facts and the people to talk to.
